Never Give Up!
"Make Money with Your Thing!"
'Listen for Lisa Sasevich verse'
PLEASE listen to the words. ====>>>>
If you are wise and sassy,
you'll look up Lisa Sasevich!
(To STOP play, click on block or pause on the player)
Hello fellow fitness nurses,
My name is Lori 'Minky' Radcliffe. I am a Registered Nurse with a passion for fitness, like you. While working as a nurse, (on the units and out in the community) I often asked (to myself) "did this patient know that their diabetes could have been prevented at some point with a 10 lb. weight loss?" or "If you had lifted weights 5-10 years ago, their quality of life would be improved today", etc. Do find yourself wanting to give exercise advice to your patients or people in public places?
Then what happens? After you've given great exercise advice, that person asks what you do and you say, "I'm a nurse." Then they typically say, "Oh really, at what hospital do you work?" They may even appear confused because people don't relate fitness training with being a nurse. They relate injury, recovery and caring for the sick with being a nurse.
Believe me, I know. I had been living in that situation for many years.
I have been in the fitness and health industry for over 25 years and a nurse for 17 years and in those years I've tried both angles:
1. Working in the fitness industry as a personal trainer, who happened to be a nurse. (no one really cared that I was a nurse, even when I tried to make them care, one gym owner would say, can't afford something I don't need) I definitely didn't get paid for my nursing skills. Why? Because you don't need nursing skills in a gym to be a personal trainer or a Zumba teacher. (Not that it wasn't a great thing to have a nurse on board; but you definitely would not get recognized monetarily)
AND
2. Working for a large hospital system's "Health Education", "Health Resources" (over a decade) department (I researched and gave lectures, put together many osteoporosis and bone health programs for the community, coordinated programs with physicians and other health care professionals and participated in health fairs, health walks, even was sent by a hospital to get a special certification for exercise for breast cancer survivors at Memorial Sloan Kettering because I was the nurse who had a specialty in fitness), but hospital systems and management do change.
What I ended up doing, for marketing purposes for the hospital, was just health fairs. (checking blood cholesterol, blood sugars, blood pressures and BMI's) I recently resigned. Why? What's wrong with that you may ask? Nothing if you don't mind having people stand over you, having a time limit when counseling the public, having your numbers compared to previous health fairs and not being respected for being a nurse for 17 years. It became 'task-oriented' work that I did for that department, none of the management cared about my fitness degree and specialty training. They definitely didn't care about my purpose and passion. Why would they?
I was so frustrated going back and forth between the two sides of this fence (fitness field and nursing field), I wanted to FIGHT someone:
Over the years, I wrote articles about fitness and nursing. So slowly, I started getting e-mails and calls from other nurses who were interested in fitness nursing. I was called in these articles the "joking fitness nurse" to "sports nursing" to "minority fitness nurse". I answered people back, but it wasn't until my heart broke when mother dropped dead on a treadmill
(4 years ago) trying to improve her health after her cardiac event 10 years earlier, (she was released from the hospital the morning of 9/11), that I really got serious. This was when I began utilizing my nursing skills and fitness training and experience to research what happened to her. This is when I realized that I could develop a way to combine my fitness and nursing education and skills to improve the health of so many unhealthy people through fitness, but keeping them safe through specialized fitness nursing assessment.
I actually asked myself, "Why can't I do this for other people?" Before they have an unfortunate demise like my mother and news man Tim Russert.
And this is what YOU should be asking yourself too.
And you can.
So, you want to embark on the possiblity of improving the health of others and making money as a fitness nurse and not make the mistakes that I've made? I've spent thousands of dollars trying to follow other fitness professionals and independent business professionals way to "start my business"... but it never felt right until now.
HOW?
I want to become the authority, the Certified Fitness Nurse!
First remember that your ARE a professional.
At least start calling yourself a Fitness Nurse TODAY. What's really great is...
You have an "in" with other health care professionals (HCP's) where other fitness professionals fall flat. Especially with the Nurse Practitioners and Physicians.
Nurses are social and we create relationships. (Absolutely needed in business and deepening your relationship with your ideal client, list or tribe)
We make human contact everywhere we go. (People buy YOU)
We make real connections. (People by from their colleagues & friends)
You can combine your nursing training and skills with your fitness skills.
HOW?
By investing in yourself and your idea.
Ask yourself as I ask you:
"What might you do?" "What do you want to do?"
"Who could you help?" "What 5 people would you want to help?" What do they look like?" "What's their problem?"
"What is required for you to do for them? To solve their problem?"
"What hasn't been done yet?"
HOW?
Join my 3-day "Fitness Nurse on Duty" mentoring class
(TBA dates & times), 7pm EST. (over 3 weeks, to study material)
Here's what you'll learn after this 3-day intensive course:
- How to identify who you are and your purpose as a fitness nurse. Specific questions to help give you clarity to your mission.
- Steps to identify your target market or 'tribe'. This tribe consists of your 'ideal client' and these 'ideal clients' become your walking billboards, your 'guinea pigs' so to speak for your new exercises and meal plans.
- You re-learn how find your fitness and disease specialty (what part of this un-healthy nation/world), no matter how small or narrow, and communicate your message and service convincingly.
- Once your market is identified, how to find access to it.
- How and why fitness nurses need to use the numbers of 'un-healthy' people to your advantage.
- How to become the "Authority" fitness nurse in your community. (everyone, especially health care professionals, will want to go to you or send clients to you)
- What exactly to say to physicians and other health care professionals and the public when asked "What do you do?" (A script and demonstration of a version of the 30-second commercial)
- The 6 questions you need answered on your website and/or homepage and why you can't ignore the internet. (Website is NOT necessary to start)
- How to create business cards, and flyers and when and where you should use them as not to waste your promotional materials and how to get the best response when putting them out in the public. Brochures can be wasteful today.
- How to utilize video and audio to get HCP's (like physicians) and other people to want to refer clients to you and to get clients who want to pay for what you have to offer.
- How and when is the best way and time to follow-up with your potential clients and referrals.
- How to utilize the nursing process when establishing goals and plan of care (workout) for your client. A step by step process.
- Proper exercise and new ways to really improve clients core.**
- Forms needed to get you going, including modified fitness nursing assessment form,
Par-Q, 24-hour nutritional recall (developed by Deb Dobies, RD, MA), physician's forms, liability and waivers, medication check list, etc.) DONE-FOR-YOU forms!
- Business model to suit your lifestyle and how to figure what to charge for your package/product/funnel for a sustainable business for you and your needs/wants.
- How to use volunteering of your nursing skills and speaking to get clients.
- How to use coaching (life, health, wellness) to add value to your Fitness Nursing practice (business)
- Resource list of articles and websites of fitness certifications, purposeful marketing, making websites, e-mail marketing, possible places to work as a fitness nurse.
- Developing a prosperity mindset and a "can-do" attitude of what's possible. You are enough. You have enough. You can give and be grateful.
- Q & A and much, much more...
The introductory offer is over. The price is currently:
Only $237.00
You will receive all information in the one day course if you haven't taken that class plus all the information above in a pdf format, the outline and specific schedule of the class sections, all the templates and forms, a few days before the class.
You can log into a secure webinar and (possibly) the internet with camera access so you can see me.
Each of the 3 classes will be 1.5 hour of content; then a 1/2 hour of Q & A
You will receive a recording of each session soon after the session. E-mail support during the class.
Please Sign Up Today! Thank you for being ready!
